Successful Online Business Advice
There are steps to take that will guarantee you a successful online business. You can do this if you are an entrepreneur or a newbie.
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What you will need to do:
- Find a need and then fill that need.- Find a need. What do people need? Find a problem and then come up with a solution. Once you do that then you can produce a product.
Why make a product that nobody needs. A big waste of time and possibly money. The need comes before the product.
Visit websites of what will be your competition and make a conscious note of what they’re doing to meet the needs of the consumer.Then your chances will be great that you will have success.
- Write copy that sells.- Have a formula that takes your visitors through their selling process. This happens from the moment they arrive at your site until the time they make a purchase of your product. Make a compelling headline, talk about how your product solves a problem, establish your credibility and add any testimonials you may have from other customers and don’t forget to create an urgency.
- Design (or have one designed)and build an easy-to-use website.- Now that the product and market have been established and you’ve mastered the selling process then you’re ready for your web design. Usually, you have less than 8 seconds to grab someone’s attention so the design is important. Make clear navigation, use plain fonts, include opt-in offers, only use video/audio if it enhances the message, and make a customer friendly site that makes it easy to purchase your products.
- Use search engines that will drive traffic to your website. – Drive traffic to your site with pay per click ads. Ads show up on a search engine page immediately and ads let you test the different keywords you’re using.
- Establish an expert reputation for yourself – By providing information to others for free you’ll see more traffic and get better rankings. People use the internet to search for information. Make sure to always include a link to your site with all the information you supply.
- Make sure to follow up with your customers and the subscribers you’ve acquired with email – Creating this valuable asset allows you to email your customers, thus you are developing a relationship with them. Email marketing is more effective than television or radio. It is highly targeted. There is no better tool than email to follow up with leads.
- Increase your income through back-end sales and up-selling – The most important marketing strategy is developing customer lifetime value. If someone has purchased from you once it’s a 35% chance that they will buy from you again. The first sale is the hardest sale. This is why you use back-end selling and up-selling to get them to buy from you again.
Offer a product that will complement their first purchase.
Send out coupons via email for them to use on their next visit.
Offer some related products on the thank you page once they’ve made a purchase.
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